Siri Bunford’s extraordinary new brand film for Finlandia: 1000 Years of Less Ordinary Wisdom captures the spirit and wisdom of those living exceptional lives.

Knucklehead worked with Wieden+Kennedy London to find 14 amazing characters from across the globe and filmed them in situ living their extraordinary lives in London, Holland, Iceland, Finland, Paris, New Orleans, New York and El Paso.

The ages of our 14 heroes add up to 1000 so bringing 1000 years of wisdom to viewers with Finlandia’s philosophy of less ordinary. From Cassandro the drag-wrestler in New Mexico to kinetic sculptor Theo Jansen, the film awes and inspires at every turn, delivering a two-and-a-half-minute adrenaline rush with life advice from our 14-strong collection of the extraordinary.

Watch the film here.